I’ve been hearing lots of friends and colleagues talk about how the economic downturn has impacted their professions — cancelled meetings, contracts on hold, travel bans and the like. So I thought this profile of Singapore Airlines was very interesting. I’m the last person to advocate using an airline as an example of how to be smart and flexible during tough times, Read the rest of this entry »
Posts Tagged ‘ads’
Stay on the lookout for opportunities
Posted by Sharee on November 7, 2008
Posted in strategy | Tagged: ads, airlines, economic cycle, economy, marketing, strategy | Leave a Comment »
Be Careful What You Market
Posted by Sharee on November 3, 2008
You’ve probably seen Chevron’s latest ad campaign: The Power of Human Energy. If you’ve been walking around with your eyes closed, here’s a pic of their ad saturation from Farragut North.
When I first saw the campaign, I liked it. Black gold turns green. Actually, I wanted to like it. Read the rest of this entry »
Posted in marketing | Tagged: ads, energy, environment, marketing | 3 Comments »
