The Business Section

The Ultimate Marketing Campaign:  It is hard not to be impressed with how Team Obama has run this presidential campaign.  I’m not talking about what they’re saying — this isn’t political commentary — it is how they’re saying it.  And it seems they are saying it so well, Ad Age recently named Barak Obama Marketer of the Year for 2008.  Brand Obama is recognized for being consistent and disciplined; making you feel part of a huge movement but with a message that is still personal.  Of course, not everyone can hire one of Facebook’s founders to help craft a brand, but there’s certainly much to be learned from this example.